Analysis Essay Example | Topics and Well Written Essays - 1500 words

Analysis - Essay Example the orders are taken physically and accordingly sent for processing cleaning activities. In the present system, Abi Dry Cleaners cannot pull higher number of customers. Furthermore, the current system is also quite slow to react to the requests of customers. Due to the ineffectiveness of the manual booking system, Abi Dry Cleaners is unable to exploit the demand of dry cleaning services. The present system maintains a list for different requests of customers which is used for providing dry cleaning services. There are several problems of the present booking system of Abi Dry Cleaners such as only few reservations can be made because of manual process and it also takes huge time for recording the reservations and transactions. There is also an issue of validation in the present booking system. Besides, the employees face difficulties in managing the collection and the date of delivery of services. Furthermore, the present booking system also necessitates considerable paperwork which is quite difficult to manage (Imam, 2005). Consequently, in order to overcome the problems related to the present booking system, an online booking system has been proposed. The online booking system will not only satisfy the existing customers, but will also attract new customers. Furthermore, it will also allow Abi Dry Cleaners to promote its dry cleaning services to a large section of target customer segment, resulting in increased revenue. However, in order to achieve the desired objectives, the online booking system requires reliability, consistency, flexibility and security (Agheorghiesei & Ineson, 2010). In accordance with the requirements of customers, the online booking system would need log in information, contact information, on-going dry cleaning tasks along with their status, estimated time for competition of on-going tasks, customer advice for dry cleaning, organisational history, testimonials,

Marketing Communication Essay Example | Topics and Well Written Essays - 4000 words

Marketing Communication - Essay Example Partnership with an agency will pool resources and promote a project with more people, expertise, and capabilities working towards the same goal. As a result, an organization can produce a synergistic effect greater what it could achieve on its own. Choosing a communication agency or what some call an information agency is, therefore, a pivotal task for the success of a particular communications project. There is no standard selection process for this task since organizations follow different approaches tailored according to their requirements. However, it should be done in a systematic manner so that the organization does not lose time, effort and money. All processes in communication agency selection start with the decision to seek an agency and henceforth, a definition of exactly what the organization will require from the agency (in terms of capabilities, skills, tasks, etc.) as well as the expected nature of the client-agency relationship. In defining agency requirements, a marketing audit may be performed. Current services must be analyzed to determine who is served well and how well. Marketing audit, Greg Clarke (2000) wrote, is a systematic information gathering process that highlights clearly where an organization stands along a scale ranging from no marketing to total sophistication. (p. 184) The idea is that by employing such approach a communication agency’s niche – a portion of a market segment in which that provider can meet specialized needs that are not being met by other providers as well as the specific services, capabilities, commitment, and experience offered – will be identified. An organizati on can, hence, filter out the agencies that would not meet their requirements. The downside of this process is that it could be a daunting task when performed early in the process.